VERTIKAL // INVESTOR BRIEF

THE VERTICAL HOLLYWOOD

Infrastructure for the Short-Form Series Economy.

"Cinema isn't dying. It's rotating."

THE SHIFT & THE GAP

The Cultural Leak

Black creators drive 80% of global internet trends, yet own 5% of the platform value. Their creativity is extracted, not monetized.

The Format Lock-In

Gen Z demands vertical, but the quality is UGC. The market needs a high-fidelity, narrative-driven vertical destination.

The "Tubi" Effect

Massive market migration towards niche, culturally specific streaming platforms signals high demand for an owned ecosystem.

MARKET SIZING

A $2.1B SERVICEABLE MARKET

$104B
TAM (Total Addressable Market)

Global Creator Economy & Digital Media Spend.

$2.1B
SAM (Serviceable Available Market)

Annual Black Cinema, Urban Digital Media & Production Spend.

$150M
SOM (Obtainable Market)

Targeting 500k subscribers within 36 months.

THE DEFENSE

4 CRITICAL, DEFENSIVE MOATS

Cultural Moat

Exclusive trust from the 'Founding 50' cohort.

Data Moat

World's first structured database of Black vertical cinema metadata.

Network Moat

The more shows published, the more crew is tagged, the stronger the platform.

IP Moat

Built-in IP ownership contracts and legal framework.

MODEL & TRACTION

Hybrid Revenue Flywheel

B2C: Network Subs ($2.99/mo) 15% Take Rate
B2B: Crew Service Fees 5% Escrow Fee
Series B2B: Brand Sponsorships 100% Retained

Initial Traction (Pre-Launch)

Founding 50 Status 17/50 Slots Secured
Ambassador Talent Kel Mitchell (Confirmed)
Tech Prototype Live, Functional App Demo

THE ASK

PRE-SEED CAPITAL: $500,000

Engineering & Tech Migration 60% ($300k)
Operations & Legal Compliance 20% ($100k)
Creator Acquisition & Content Seed Fund 20% ($100k)

EXIT VISION

Acquisition target for major platforms seeking cultural dominance and Gen Z reach (e.g., Netflix/Warner Bros. seeking new format IP, or Spotify/Meta seeking monetization utility).

HISTORY IS WRITTEN
BY THE BUILDERS.

We have the creators, the vision, and the architecture.

joshua@vertikalapp.com